This interview went down before Lawrence Parker
“welcomed” Soulja Boy Tell’Em to Hip-Hop. That’s cool and all, but the jury is still out for most rap listeners and Hip-Hop fans. Well, maybe not the three million that copped, and all that danced, to his “Crank That (Soulja Boy)” single.
But no matter where you stand on the Soulja Boy as legit artist argument, the young lad handles his business. He insists his as yet untitled follow up to his 2007 proper debut,
souljaboytellem.com, is going to “kill.” Then there’s his deal with Yums shoes for Soulja Boy designed kicks, a cartoon called, wait for it,
Soulja Boy Tell’Em and whatever else he has his enterprising sights on (film, clothing).
Besides the too typical rap as a means to get paid ambition, there is also that let’s say, riff, with Ice-T over the OGs comments on Soulja Boy killing Hip-Hop. While both sides of the Soulja Boy as Hip-Hop Murderer debate rage on, what is undeniable is the now 18 year old's confidence.
Either way, only time—and more hits—will tell whether DeAndre Cortez “ Soulja Boy” Way will leave a lasting imprint in the rap game or be relegated to footnote status. Read how he tells it.
AllHipHop.com: Tell me about this deal with Yum Shoes, how did it come together?
Soulja Boy: I was on tour earlier this year with Chris Brown and Bow Wow, we was doing the UPC tour and we had a show in Dallas, Texas. You know I did the "My Dougie Remix" with Lil Will and when we was down there they were rocking the Yums and I ain’t know the Yum company was a Dallas based company. So I was like, Man can you get me in contact with one of the dudes…so got in contact with the owner and two weeks later the deal was done and we're getting in crazy orders for them man. Finish Line, Jimmy Jazz everyone, and basically that's how that whole situation came about.
Lil Will f/ Soulja Boy Tell'Em “My Dougie” Video