Common To Launch Soji Hat Line In New York

Chicago rapper

Common will officially launch his new Soji line of hats on Wednesday (Jan. 23)

in New York. Common,

along with invited guests Jamie Foxx, Alicia Keys, Jeremy Piven and others, will

preview the high-end hats, which will be sold exclusively at La Coppola Storta

stores, a trendy retailer with locations in Palermo, Roma, Firenze, Bologna, and

New York City’s SOHO district.“I

love hats man, I been wearing them for so long and people always ask me where

I get my hats from. So, why not just design something," Common told AllHipHop.com

in a previous interview. "I want to keep it high-end and quality on the hat

side.”The

rapper also explained how the high-end hat line received its unique name. "[Soji]

is my next door neighbor’s name and I love that name,” Common revealed.

Common,

born Lonnie Rashied Lynn, is also preparing for his first major theatrical release

as the character "Sir Ivy" in the Mob movie Smokin Aces, which

is due out Jan. 26 and stars Ray Liotta, Alicia Keys, Andy Garcia and Jeremy Piven.

In addition

to finishing his seventh album Finding Forever, Common is also starring

in the upcoming film, American Gangster, which stars Denzel Washington,

Russell Crowe, RZA, T.I., John Ortiz and others.In

related news, Common, Everclear and Satellite Party will give a free performance

during ESPN’s Winter X Games, which take Jan. 25-28 on Aspen Mountain in Aspen,

CO.

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