The state of Texas has tapped rapper Chamillionaire to star in a new “Dont Mess with Texas” anti-littering campaign.
The rapper has volunteered for the campaign, which also features designer and Corpus Christi native Todd Oldham, who launched the “Rock the Bag” program last month, when he donated specially designed litterbags.
The bags will be given out during the “Rock the Bag” tour, which will make 28 stops in 16 cities to promote the anti-litter initiative.
“Today’s worst offenders are under age 25, so it’s key to make litter prevention as appealing as possible,” said Doris Howdeshell, Travel Information Division Director for TxDOT.
Houston native and Grammy Award winning rapper Chamillionaire appears in the “Dont Mess with Texas” advertising campaign.
The campaign is aimed at places where 16-24 year-olds may congregate during the spring and summer, including outdoor festivals, malls, campuses, theme parks and concerts.
The specially designed bags will be distributed to attendees at various events as they leave in order to keep the surrounding areas litter free.
“We estimate that if every person who litters in Texas would start using a litterbag and put just six pieces of trash in it every month, it’s possible we’d have a litter-free state, and that’s our vision,” said Howdeshell.