Big K.R.I.T. launched the “Week of K.R.I.T,” which is his new campaign that will see him releasing a track everyday. After delivering a major collaboration with Rick Ross on “New Agenda,” KRIT drops a freestyle called “Conscious Effort.” Over Hi-Tek’s “Letter To The King” (originally done by Game and Nas), KRIT attempts to come off modest, talking about how money changes everything and wondering if the grind will finally pay off.