Every
afternoon,"Rush Hour" in New York City turns
into a house party. From open windows in Jeeps, Land Cruisers,
Escalades and hoopdees across the 5 boroughs, the tastiest
and hottest in hip-hop – deftly cut and mixed club-style
blazes into the afternoon air. It¹s five o¹clock,
the country¹s premier urban radio station – HOT 97
– is on the dial, and DJ Enuff,
aka "Big Spanish," aka "The Heavy Hitter"
is on the wheels of steel.
With years
of touring, radio airtime, production work and club shakin’
under his belt, DJ Enuff, born Ephrem Lopez, is finally
ready to take center stage with his debut album DJ
Enuff Mixes Heavy Hits: Vol.1, set for a November
6th release on Kinetic Records. Heavy Hits, featuring
a continuous mix of some the biggest party-starters from
the past year along with freestyles and exclusive originals,
will carry all the heat of one of Enuff¹s notorious
DJ sets. "This is a stepping stone for me,"
says Enuff. "I think with this album, we’re taking
it to the next level."
Throughout
his career, spanning a decade behind the ones & twos,
Enuff has always had his eye on "the next level."
As one of the Notorious B.I.G.¹s inner circle and
his tour DJ throughout the mid-nineties, Enuff earned
his production stripes behind the boards on tracks like
Junior M.A.F.I.A.¹s "platinum "Get Money"
remix and Biggie¹s prophetic "You¹re Nobody
Till Somebody Kills You." A two-year stint as an
A&R exec at Def Jam sharpened Enuff¹s ears for
hit records.
With an exclusive
new track from Lord Tariq & Peter Gunz, the Neptunes-produced
banger "What¹s That Sound" that The Source
proclaimed "will leave a#### shakin’ and ears ringing"
Enuff proves he’s still got the ear. "I’ve
known Lord Tariq for a long time, he’s really from the
streets," says Enuff. "I loved his underground
stuff and I thought he and Gunz should be heard again."
Enuff, who produced four original tracks for the album,
also breaks new talent with his own signee, velvet-voiced
Brooklyn crooner J-Remi who contributes a slick,
head-nodding slice of hip-hop/soul with the single "So
Beautiful," which has already been added at HOT 97.
"Remi is a real special talent," Enuff warns.
"He’s going to be a problem."
Enuff, who aside from his daily shine on the radio dial,
spins at various clubs at least three times a week, has
selected a barrage of riot-inducing cuts like Mystikal¹s
party anthem "Shake Yo’ Ass," Tha Liks’ "Best
U Can," De La Soul’s "Oooh," "Y’all
Don’t Wanna" from Capone N’ Noreaga, The Beatnuts’
"Let¹s Get Dough," "Wifey" from
Next, and more.