Future Announces Partnership With Reebok & New Mixtape 'Forever Or Never'

(AllHipHop News) Future is the newest rap star to team up with Reebok. The global shoe company has already collaborated with Tyga, Kendrick Lamar, Cam’ron, and others in recent years.

Now the “Low Life” performer is team Reebok as well. Future revealed the partnership on his Instagram page.

“I’m excited to announce my new partnership with Reebok,” wrote the Freebandz boss.

“Future exudes the type of fearlessness and authenticity that Reebok Classic stands for,” added Todd Krinsky, Global Vice President of Reebok Classic and Entertainment. “This partnership not only continues our brand’s longstanding legacy of working with the world’s best hip hop artists, but also solidifies Reebok Classic’s commitment to never back down from pushing boundaries. I’ve had a preview of what’s to come from Future and Reebok and I can’t wait for everyone to see!”

In addition, Future already has plans to drop another mixtape. The Atlanta rhymer was heavily involved in DJ Esco’s Project E.T. which came out in June.

Future’s last official solo tape was January’s Purple Reign which was followed by the EVOL studio album in February. He is also reportedly working with Zaytoven on Beats Mode 16.

Bout to give Reebok toooo much sauce. Thanks Todd Thanks Dame

— FUTURE/FREEBANDZ (@1future) July 10, 2016

Next tape I drop is FBG #ForeverOrNEVER

— FUTURE/FREEBANDZ (@1future) July 11, 2016

If u lowkey hating on yo homie or homies, this tape not for u #ForeverOrNEVER

— FUTURE/FREEBANDZ (@1future) July 11, 2016

I’m excited to announce my new partnership with Reebok. S/o my family DAME Frm @reebokclassics & my big bro @therealswizzz #FBGREEBOK16

A photo posted by Future Hendrix (@future) on Jul 9, 2016 at 1:24pm PDT