Czar
Entertainment, Premo Pictures and IMG Media announced the premiere of “Hip-Hop
Hold’ Em,” a new weekley television series showcasing Hip-Hop artists
competing in tournament-style poker challenges.“Over
60 million Americans play poker at least once a month, and a growing amount of
young adults are driving this new trend,” said Tone Boots, executive producer,
and co-founder of Premo Pictures.Tone
Boots also served as producer and creative consultant to MTV’s popular Direct
Effect series from 2004-2005.“We
believe that fusing poker with the elements of celebrity lifestyles and music
will bring our viewers a fresh spin on the poker phenomenon,” Tone Boots
continued. The
new one-hour show, which is slated to debut nationally October 6th, will feature
five celebrities from the world of music, sports, television, movies and fashion
competing for their favorite charities in a game of “No Limit Texas Hold’
Em.”The
original series will blend the element of professional poker with the style and
music of Hip-Hop culture. The show will also give viewers a behind-the-scenes
tour of one of the celebrity players’ homes, as well as a musical performance
from one of Hip-Hop’s rising artists.Premo
Pictures, a division of Czar Entertainment, develops and produces films and new
media projects and previously produced the documentary Infamous Times: Volume
I – The Original 50 Cent.
Checklocal listings for air times.