(AllHipHop News) Earlier today (Jan. 26), a lawsuit involving Jay Z and Parlux Fragrances surfaced. The perfume company alleges that Hov’s breach of contract eventually lead to the manufacturer to seek an $18 million judgement, this according to TMZ. Back in 2013, Parlux contends that it secured a licensing deal with Jay Z to launch the fragrance, Gold Jay Z.

Both his name and his image were supposed to be used to help brand the product. With that in mind, Parlux purports that additional future scents were supposed to follow the first one. According to the perfume company, Mr. Carter neglected to uphold his contractual obligations.

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Parlux claims that Jay Z refused to show up at different scheduled appearances at Good Morning America and  Macy’s. Regarding the project, the iconic MC and entrepreneur also stands accused of neglecting to use his social media to help publicize the product.

Given Jay Z’s earned respect, Parlux banked on hauling in about $50 million in a two year span. The disappointed has professed that it has yet to turn a profit. To add insult to injury, it also stated that stores are returning its unsold inventory.  Parlux Frangrances actually claims that it has actually been hemorrhaging money.

Will Jay Z triumph over this lawsuit?