New Company Tracks Rappers Brand Name Dropping
A 33-year-old man has started a company, American Brandstand, that counts and tracks all the brand name dropping done in songs that appear on hip-hop radio. After listening to songs by Jay-Z, 50 Cent and Lil’ Kim, Lucian James noticed a reoccurring theme: Mercedes Benz. So James, a brand strategist based in San Francisco, started […]