(AllHipHop News) The adult website Pornhub is extending its reach in entertainment to include a new record label. According to Billboard, Pornhub Records was launched this week.
“We’ve always seen a strong music presence from the beginning of Pornhub,” said the company’s head of PR and marketing Matt Blake. “Artists upload their own stuff, like uncensored tracks and R-rated versions of songs. Some people come in and upload exclusive videos, so it creates a buzz for them.”
The company is also running a Song Search Contest to find an official anthem. The grand prize winner receives $5000 to shoot a music video to be featured on Pornhub TV, but the winner does not automatically get signed to the label.
“We’re looking for acts that aren’t necessarily p###-focused,”said Pornhub VP Corey Price. “We’re an ad-based network looking for content that appeals to our demographic. Mature lyrics for an adult audience; no boy bands or teen-pop, for instance.”
Even though there had been speculation that Coolio was signing to Pornhub Records, the “Gangsta’s Paradise” rapper denied he was officially joining the brand. He did film the NSFW “Take It To The Hub” promo video for the site.
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