Roc Nation, as a sports management agency, has just brought the South African rugby team, The Sharks, into their fold.
According to a statement on the team’s website, the “House that Jay-Z” built has engaged in a global partnership to help the market themselves around the world.
The Sharks’ CEO Dr. Eduard Coetzee said, “Roc Nation is an internationally renowned brand and we are delighted to welcome them to The Sharks family.”
“With their expertise and relationships in the international market, our vision of taking The Sharks brand to the world is very much on track,” he continued.
“Working together with our team at The Sharks, Roc Nation will assist in growing our fan base in new territories and will ensure that our approach will always be of an international standard.”
If anyone knows how to expand the brand, the Roc Nation team does.
This news comes a week after the sport and entertainment talent management agency announced that they have secured former Sevilla Head of Partnerships Michael Higham as its Senior Director, Commercial Partnerships to their staff.
They also snatched up Arsenal Partnership Development pair Tomek Kowal and Luke Donaldson who now serve as Director, Commercial Partnerships and Commercial Manager, Partnerships, respectively.
Coetzee sounds excited as he notes, “We look forward to the sharing of minds, a bold approach, and the creativity that this partnership will produce, that will position our brand as the leading brand in world rugby.”
Michael Yormark, Co-CEO of Roc Nation Unified is also pleased with this partnership.
“Roc Nation is thrilled to embark on this unique partnership with The Sharks, supporting Ed and his first-class management team to position the club as the premium rugby club in South Africa and around the world,” he stated. “Leveraging our subject-matter experts across our International offices we are confident that The Sharks will be the envy of the rugby world, attracting top players from around the world.”
“Success in this partnership is not just accomplishment on-field, but how we build upon the business structure to guarantee long-term sustainable success.”
The Shark’s social media is celebrating how hyped the organization is about linking with Jigga’s team … throwing up the “Roc” with a new fan engagement.
The caption asks for fans to step up and speak out. “📣CALLING ALL SHARKS FANS📣 Don’t miss the chance to send #OurSharks your messages of support ahead of the Carling Currie Cup finals!🦈”