(AllHipHop News) ESPN plans to rep Hip-Hop culture as the network plans to represent during its 40th-anniversary celebrations.
The 24-hour sports network is gearing up to commemorate its 40th on September 7th, 2019.
As part of the celebration, Snoop Dogg and Queen Latifah have teamed up to record a new version of The Sugarhill Gang classic “Rapper’s Delight.”
According to the network, Snoop and Queen Latifah linked with a variety of ESPN’s on-air talent, who appear on the new track with the rap stars.
The breakthrough single was originally released on September 16th, 1979, one week after ESPN launched.
The sports network has incorporated Hip-Hop into its strategy to grow its audience for at least a decade.
Game-changing commentary of ESPN anchors like Stuart Scott, Stephen A. Smith, Max Kellerman, and Skip Bayless have helped the network win new viewers.
ESPN also regularly welcomes rappers like Lil Wayne, Drake T.I. and Quavo to talk about their opinions and to give predictions on sports.
A video for Snoop and Queen Latifah’s version of “Rapper’s Delight” will debut across all of ESPN’s platforms in September.