12. Know How To Be Your Own Marketing Machine
“You gotta know how to market and promote yourself, brand yourself. You got to know what is it that people buy into you when they are supporting you. Why do they buy into a Danny Myer? My fans they think about ‘The Bar God.’ They think about ‘Parallel Universe.’ They think about ‘Yikes.’ I knew how to brand myself. They know me for my rapping and my high energy.”