By Kathy Iandoli
If you were to make a list of your favorite songs from recent years, it would almost be a guarantee that one of them was written by the Clutch.
A genius songwriting collective comprised of Keri Hilson, Ezekiel “Zeke” Lewis, Patrick “J. Que” Smith, Candice “Gg” Nelson, and Belewa Muhammad, the Clutch has penned songs for the likes of Ciara, Chris Brown, Omarion, Usher, Mary J. Blige, Kelly Rowland, and even Britney Spears.
In speaking with J. Que and Ezekiel prior to their BMI panel at Emory College, they tell the stories behind three of their infamous projects and what it takes to write a hit song.
On writing a hit song…J. Que: I would say one of the biggest things – and I hate to sound super simplistic so I apologize – is to have fun…like that s**t comes across. When you’re creating it actually comes across in the song, you can talk about things that sound a little more technical in the process.
When you’re writing, make sure it’s something that’s very personal, but at the same time universal so it touches everybody on some level. I know for us, we go in there and we kind of just act a fool and then an hour or two later we come out with a song we like.
Ezekiel: From my perspective – this is probably what people don’t want to hear, but – a big part of writing a hit song is also persistence and just hard work; having a work ethic.
Understanding that it is a creative process, but at the same time you do have to show up for work and you have to work.
J.Que: And write a lot of songs that aren’t hits…
Ezekiel: Exactly, to get the hits. You write a lot of songs that don’t end up being hits that don’t even end up getting placed let alone before you get the hits, so it’s about persistence and having a great work ethic.
J. Que: I think somewhere along the way there we all have that streak that comes and goes, you kind of call it a groove.
For awhile it feels like you can do no wrong when you’re writing. It’s like everything you’re writing feels like it’s coming out magical.
On working with Britney Spears for her song, “Radar”…