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Choke No Joke: Chasing Roc-A-Fella

Thursday, February 19, 2009 8:00 AM | 11 comments
By Rahiem Shabazz

Filmmaker Choke No Joke is a master at his craft and is the force behind indie film Code Blue (Sundy Carter, Vincent Pastore (The Sopranos), Gano Grills, JD Williams (The Wire), Jade Yorker, Chuck Zito, Dennis White). When Choke's rap career did not move at the rate he anticipated, he decided to turn his focus to creating the tell-all documentary I Am Choke No Joke, which details his early experience in the rap industry and the Roc-A-Fella break-up.

 

Hungering for the opportunity to get behind the camera Choke started filming at the infamous Tunnel nightclub in NYC. Undaunted and determined to launch his career as a filmmaker and to return to the scene as a burgeoning rapper, Choke is adding his music to the soundtrack of his life.

 

The filmmaker/rapper who offers a brimful of twist on the rise and fall of Roc-A-Fella Records sat down with AllHipHop.com to discuss the nature of his documentary, the reason he departed ways with Dame Dash and why he is hardly deterred by past obstacles.

 

 

AllHipHop.com: Tell us who is Choke No Joke and where the name derives from?

 

Choke No Joke: The name derives from me entering the rap game in the early 90's. My nickname is Arty and they use to call me Artichoke, so I took the Choke and added No Joke to it. Back then rapping was not paying my bills so I just continued writing and recording, even today I'm working with Cormega. Once I got into producing and directing, I just used it as my director's name.

 

I grew up in the Bronx, Edenwald Projects I had a rough life. My father died when I was sixteen. When he died, he left all the bread to my mother and sister with a note saying, that I was a man and I had to fend for myself. I had a rough street life. I got into the entertainment industry modeling and acting. I eventually started getting into filming.

 

AllHipHop.com: Looking back 10 years ago, did you see yourself in this position?

 

Choke No Joke: No. Ten years ago, I was filming in the Tunnel recording different dudes every week and doing a public access show. I did not think I would get to the point where I am now, travelling internationally by private jets going to Africa, London, Paris, Italy and Amsterdam all several times. I did not think I would accomplish so much in my life.




AllHipHop.com: Critics are calling your documentary [I Am Choke No Joke], "the dirty laundry of the Roc-A-Fella Records break up. "  Do you feel you will be blackballed or that others will be hesitant to work with you because their life may be exposed in an unfavorable light?

 

Choke No Joke: I am not worried about the whole blackball thing. This industry lets in who they want to let in. My record of accomplishments speaks for itself. For someone to not want to work with me for fear of exposing them is ridiculous.  You know how many people I've worked for in this industry and stuff that I saw? Trust me, no one in the industry is worried about that.  I've been in it too long and never put no one out there.

 

As far as airing the dirty laundry of Roc-A-Fella, that is not what I am doing.  I'm not talking about things you do not know from the public news. I was apart of Roc-A -Fella for three years as a videographer and doing video production. When I'm telling my story...  I am telling my story about my life (Choke No Joke) in the entertainment industry and my trials and tribulations and all the places I been and the people I worked for. It's just the fact, that I worked at Roc-A-Fella at the time during the break up and I happened to capture it on camera.  People gravitate towards that aspect because it's intriguing to them but the film is more to it than a sensational headline.

 

AllHipHop.com: How true is the rumor that the death of the dynasty was due to R&B singer Aaliyah?

 

Choke No Joke: There is no truth to that. To say they broke up over Aaliyah is inadequate.

 

AllHipHop.com: When is the last time you spoken with Dame Dash and what was the nature of that conversation?

 



Choke No Joke: The last time I spoke to Dame, I was working at BET as a producer of Rap City in 2005, and State Property II was coming out. I invited him and some of the cast to be on the show to give them exposure for the film. I might have seen him once or twice after that and we just said what is up and kept it moving.

 

Our friendship/business relationship ended due to the fact I was not being credited for a lot of work I was doing. So I had a gripe with him because I work hard and it’s not about the money it’s about the credit. You get your next job off the work people know that you have done. I was not getting that credit and the label was overshadowing my creativity. That is the reason why dude and me fell out.  But, it was not stopping me from giving him a platform to showcase his talent as a Director of State Property II. I'm not holding any grudges.

 

We took several trips to the U.K. I was shooting 16-20 hours a day for two weeks straight because Dame would not sleep. He put out the International Grizzly, in that film he states, "I brought a camera man with me, I do not want to mention his name." When it goes off you see the credit bed and there is no mentioning of Choke No Joke. I shot the thing 100% by myself. I am bitter behind that because I put in all that work and did not get any credit and I had to go through the jokes and disrespect. Not to mention he didn't get consent to make me a character or anyone else for that matter.

 

The last straw with Dame and me was when the show, Get Fresh with the Roc aired on BET they only credit Dame as Executive Producer and Johnny Nunez as the photographer. After that, we got into an argument on Roc Radio on XM Satellite and it almost got physical. I just quit and walked out and never went back. People thought I was crazy because Roc-A-Fella was considered the promise land. I felt good about it because I stuck with my decision and went on to work for BET and do a few other projects.

 

AllHipHop.com: What are your thoughts on Dame Dash?

 

Choke No Joke: Dame is aight when he's not showing off for people. He has a good heart but when he got a taste of the spotlight it made him a different person.  I love him a lot because he gave me a great opportunity but it doesn't change the fact that he do people dirty in business and he's an asshole. People should know Dame is not a creative dude. He is the dude that can push a good product.  He is a hustler as far as marketing and promotions.

 

AllHipHop.com: When is the last time you spoken with Jay-Z and what was the nature of that conversation?

 

Choke No Joke: The last time I spoke to Jay-Z was at Diddy's birthday party last year. In fact, it was the day after Obama won the election. I approached him and asked him if he knew who I was. He was not too sure, so I told him. I brought up my documentary and he said he did not want to talk about it right now. We shook hands and I told him I respect him and we walked our separate ways.

 

AllHipHop.com: So during your time at Roc-A-Fella you had little interaction with him as opposed to the other members?

 

Choke No Joke: In the three years I was at Roc-A-Fella , Jay never came to the office once. Him and Dame beef was already going, but it was never publicized. He would come in the building and check Lyor Cohen and go to 27th floor but he never came to the 29th floor. It was Dame running the label with all the other artists and Jay handling Jay-Z business. Dame ran the day-to-day business that were under the Roc-A-Fella umbrella.  That's why when they split Roc-A-Fella as we knew it crumbled.  Ask any of the artists that stayed with Jay-Z after the split if they missed Dame being around to run the label and despite Dame's arrogance I bet they all will say yes.

 



AllHipHop.com: Tell us about the movie Code Blue and your position on that film.

 

Choke No Joke: Code Blue is my first feature film that I produced, directed, casted and edited. Four childhood friends (Gano Grills, Jade Yorker, Rell and JD Williams) , who witness murder by the hand of the law vow vengeance on all who represent the color blue.  Their lives will forever changed when one of their own becomes a officer of the law.  Tyrone Jones (JD Williams) a cop now finds himself in a place where his loyalty is at stake and he must choose between his life long friends or the job in which he's sworn to uphold.

 

AllHipHop.com: What is next for Choke No Joke?

 

Choke No Joke: I just left BET. I was producing BET Now. The last thing I worked on was BET Notarized show; the top 100 videos of 2008. I am chilling right now. I did not have a break in two years.  I'm also seeking distribution for the movie for limited theatrical and DVD release.  As well as looking to do a joint venture with either Bob and Harvey Weinstein, Will Smith, Tracey Edmonds, Russell Simmons, Tyler Perry, Ice Cube, Lyor Cohen, Spike TV or Jimmy Iovine to do a production company so I can put out projects where I'm the final say and have creative control. I'm sitting on several multi-million dollar projects and I refuse to give them to a network or company without ownership and being involved.  People are going to know it's my work forever. People know I'm super creative and I have been holding on to the best of the best.


Comments

 

T-ROC said:

That's real got to respect son hustle. A man needs credit for his work. Wish him the best.
February 19, 2009 8:22 AM
 

YOUNG SWIFT 09 said:

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February 19, 2009 9:12 AM
 

Bill_Blass74! said:

What happened to all the "dynasty"?

NO LIMIT
SUAVE HOUSE
ROC A FELLA
BAD BOY
DEATHROW

Good read tho
February 19, 2009 10:40 AM
 

SMALLZSPACE said:

February 19, 2009 10:46 AM
 

poe said:

good question @ Bill_Blass74
February 19, 2009 12:07 PM
 

Grumpy said:

It's enough money for everyone. Why this constant revolving story of greed before the fall?
February 19, 2009 4:36 PM
 

mr.201973 said:

February 19, 2009 5:16 PM
 

Choke No Joke: Chasing Roc-A-Fella | Spotifyfreeinvites.com said:

February 19, 2009 5:19 PM
 

Samson09 said:

February 19, 2009 5:20 PM
 

Determined said:

I know a lot of nuccas say jay is good at promoting jay but the nucca aint grimey like dame .....
February 19, 2009 7:05 PM
 

BIGGA_DG said:

dam half the interview was about jay and dame.

homie seems aight as a man tho i respect his hustle.
February 19, 2009 9:21 PM
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