(AllHipHop News) After Ebola masks and custom capes, Cam’ron has added another business venture to his portfolio. The Harlem rapper is now hawking breakfast cereal. Or at least he appears to be doing so.

[ALSO READ: Cam’ron Emojis Are Now Available For Smartphones]

Cam’s Killa Crunch brand is actually a promotional campaign for new streetwear featuring the rapper. The Dipset member teamed with Virgin Mega to place the cereal boxes in select New York City bodegas from April 10 through April 12.

Fans will actually find a T-shirt and $100 inside the box. New Yorkers will have to follow Cam and Virgin Mega on social media to find out more information about where Killa Crunch can be found. People outside the Tri-State area will be able to buy the shirts via the Virgin Mega app starting April 13 at 4PM EDT.

Want to get your hands on #KillaCrunch? We're posting NYC bodega locations here and on our Instagram starting tmr. pic.twitter.com/dRPtZfpzq7

— Virgin Mega USA (@VirginMegaUSA) April 9, 2015