(AllHipHop News) Odd Future member Tyler, The Creator went on a passionate rant against social commentator Dr. Boyce Watkins during an interview with Hot 97. The Cherry Bomb album creator took issue with Watkins’ 2013 criticism of a Mountain Dew ad he directed. The commercials were eventually pulled from the Internet, and the soda company ended its relationship with Tyler over the controversy.
The Q&A with Ebro In The Morning included Tyler complaining Watkins never reached out to him about the commercial’s content and the writer cost him other business opportunities. He also stated his personal message to young people about not doing drugs and staying out of trouble was completely ignored. The Los Angeles native ended his statement by saying, “F*ck Boyce Watkins. He’s a b*tch.”
Dr. Watkins issued an exclusive statement to AllHipHop.com about Tyler, The Creator’s comments:
I hold no ill will toward Tyler. It seems that this experience two years ago still pains him, and I’m sorry to hear that. But he has to understand that the financial success of one black man should never matter more than the well-being of the entire African American community.
But the offer is still open. If Tyler wants to call me on the phone, I will greet this brother with open arms. The truth is that he and his inappropriate advertisement were casualties in the crossfire between me and Lil Wayne. We can’t support the feeding of poison to our people.
Around the same time, Lil Wayne was receiving heavy criticism for rapping the line “Beat that p*ssy up like Emmett Till” on Future’s “Karate Chop (Remix).” Those lyrics also cost Wayne an endorsement deal with Mountain Dew.