(AllHipHop News) Rapper Tyler The Creator has been unveiled as the new face of sneaker brand Converse.
The Odd Future star was recently rumored to have switched alliances from rival firm Vans to Converse, and he confirmed the partnership by sharing their new advertising campaign via Twitter.
In the video, Tyler and members of his Odd Future band put the durability of Converse’s One Star low-top silhouette style shoes to the test by wearing them to ride BMX and quad bikes, as well as going skateboarding.
The ad also features the classic sneaker being held up to the flame of a lighter.
It’s not yet known if Tyler will be releasing his own line of shoes with Converse, but he previously designed a range of shoes for Vans, with his last collection dropping in late 2016, two years after he first signed on as a brand ambassador.
CONVERSE AND I ARE FRIENDS NOW https://t.co/3ATI8849Gj
— Tyler, The Creator (@tylerthecreator) July 10, 2017