Jay Z’s Tidal Reveals Wave of Subscribers From Kanye’s ‘Life Of Pablo’ In First Year


(AllHipHop News)  After a year of big press firings, hirings, controversy and varying reports on the numbers, Tidal has officially released it’s first year tallies for it’s subscribers.

As the Jay Z fronted company glides into its sophomore year of existence, tomorrow marks the first anniversary of the famed New York City launch that pictured a host of entertainers as they signed up to be partial owners of Tidal.

Since then the streaming service has pulled in over 2.5 million subscribers in the U.S. alone.

With over a half million subscribers abroad, Tidal’s total of subscribers now surpasses over 3 million users.

To date Tidal has a few tiers for subscribers ranging from $9.99/month to $19.99/month for hi-fidelity lossless content.

Recently it was reported that Samsung wasn’t interested in buying Tidal, despite rumors that circulated after Jay-Z released his project Magna Carta Holy Grail and Rihanna’s LP ANTI via the tech giant.

The Jay Z spearheaded streaming service also made headlines earlier this month when news broke that both the COO and CFO had been fired.

Apple (11 million) and Spotify (30 million) trump Tidal by the numbers, grossing as many as 3 to 10 times as many subscribers respectively.

In April last year Tidal fell out of the top tier of apps, dropping out of the top 750 apps on Apple’s App Store, but by September Jay Z was touting 1 million subscribers. 

But despite the ups and downs, stars like Beyoncé, Madonna, Kanye West, Rihanna, Nicki Minaj, Alicia Keys, and J. Cole have remain as part owners of Tidal also benefitting from the revenue earned.

According to Billboard, Kanye’s streams for his project The Life of Pablo exceeded 250,000,000 streams in the first 10 days of its release.

After the project released, reports surfaced that Kanye had doubled the subscribers of Tidal.

“I believe in Tidal and what the team is doing to affect the change the music industry needs,” said interim chief executive Peter Tonstad in a statement last April amid falling numbers. “We’re streamlining the company and refocusing our resources to ensure the platform continues to grow, and listeners can make a connection to their favorite artists. No one else is doing this.”

Of the 3 million subscribers around 1.35 million signed up for the hi-fidelity, lossless audio/video tier ($19.99), which allows users to access about 40 million songs and 130,000 videos and live streams.