New Orleans rapper Curren$y is looking to give some of his fans the chance to celebrate 4/20 with a special NFT. The Jet Life Recording founder is partnering with Bondly Finance to offer special items for the weed smoker’s holiday.
“Jet Life prides itself as being ahead of the game,” says Jet Life Recordings President Mousa Hamdan. “We’re very excited to team up with Bondly and enter into the future of fine art and collectibles.”
Consumers will get the NFT-only EP Financial District with their purchase. Plus, Curren$y is auctioning off a 1-of-1 musically inspired art piece designed by NFT 3D animating graphic artist Kid Eight.
The auction will run for three days with the highest bidder receiving flights and hotel accommodations to attend and meet with Curren$y at a future event. In addition to the one auction piece, the NFT sale also features three NFT tiers.
The three tiers offer the option to purchase:
- the full 7-song EP which includes a 4/20 Smoke Pass, a Curren$y Lowrider NFT, and rare Jet Life Chain NFT that’s only reserved for purchasers of the full EP NF
- scaled-down 5-song selection from the EP where the purchaser will also receive a 4/20 Smoke Pass and a Curren$y Lowrider NFT
- a 4/20 Smoke Pass which gives the purchaser access to participate in the virtual smoke session with Curren$y and Jet Life.
“Jet Life is a brand that you can believe in,” says Curren$y. “Jet Life has always been at the forefront of using technology and alternative distribution models, so dropping an exclusive NFT only EP for my most passionate fans and then inviting them to a virtual smoke session with me backstage before my show in Houston on 4/20 is synonymous with my brand.”
Previously, Bondly worked with R&B/Hip Hop star Tory Lanez to release two records from his Playboy album as NFTs. The Bondly Finance/Jet Life partnership includes an NFT digital storefront for Curren$y’s label. The sale takes place Tuesday, April 20 at 4:20 pm EST at www.jetlifeapparel.com.
“What Curren$y has cultivated with his JetLife fan-base is the exact type of forward-thinking artist we want to partner with,” says Bondly Finance CEO Brandon Smith. “Releasing an exclusive NFT only EP in this manner is the iteration from what he’s done previously using BitTorrent technology but drives more interpersonal engagement.”
Smith continues, “He’s really created something special for his diehard fans by limiting access to the EP, pairing it with dope art, and then inviting them to join him for a special virtual smoke session before his show. Who else does that?”