Ruff Ryders CEO’s Expanding Brand Beyond Music
In addition to releasing upcoming projects from DMX and The Lox, Ruff Ryders CEOs Darrin “Dee” and Joaquin “Waah” Dean are also planning to expand the brand beyond music. This year the label formed a nationwide bike club with street teams in most major U.S. cities. The different chapters cross-market Ruff Ryders artists and provide […]