2 Chainz

The Top 5 Reasons The South Keeps Winning (and Beating the Rest of You)

Rap has always been about repping where you’re from. And, although The Bronx is credited as the birthplace of Hip-Hop, over nearly 40 years, the music and culture have spread to just about every city and town in America – and across the globe, too. Repping where you’re from these days might mean shouting out Wichita, Kansas or San Diego, California or Meridian, Mississippi or Toronto, Canada.

Shout whatever region you want, but for the past 15 years, no other locale has been on a mission to rule rap like The South. Check the figures – the most popular artists and chart-topping songs ruling radio and online today are Southern, and the phenomenon is seemingly unstoppable. Ever wonder why? There are reasons. AllHipHop.com lists its “Top 5 Reasons The South Keeps Winning (and Beating the Rest of You)”:

1. Marketing 101: Movements & Styles With Names

DJ Screw

The late DJ Screw

The smartest thing the South ever did was display its pioneering awareness of Marketing 101. The South segmented itself into movements and styles early on, creating a lane for every type of rap listener from “the country.” Just think “Crunk” in Memphis and later Atlanta, “Chopped and Screwed” in Houston, “Electronic-Bass” in Miami, and on and on, for examples of the genius branding of Southern rap.

Yes, the other coasts and regions have had movements and names, too – “Hyphy” in Cali and “Ratchet” in Chicago are two good examples. But, you would be hard-pressed to find as many movements across the country as those saturating the “Dirty South”. Winning.

2. Distinct Cultures That Make For Good Gumbo

With a region that spans across cities including Houston, Atlanta, Charlotte, New Orleans, Memphis, Virginia Beach, and Miami, the South can’t be beat when it comes to stirring up a pot of diverse Hip-Hop gumbo. There are bound to be cultures galore when music and artists come from so many different places – with Luke dancers.

So how does the rest of the country prevail against the strength of all that Southern goodness? Well, they don’t prevail – at least not for right now. Sure, the East Coast has its cultures, but it all feels like too much city with just too many people, and the cultures somehow get lost in the mix. Mile for mile, from dirt roads to country projects and sprawling metropolises, the Dirty South just plain covers the most territory. Winning.

3. Southernplayalistic Gentlemanliness

JUICY J

Juicy J

Rappers from the South personified characters early on that set them apart from their mostly macho, Urban-infused counterparts in other cross-country ‘hoods. Even the reigning prince of the South, 2 Chainz, has a certain Southernly charm, with his molasses slow accent and appreciation for ample women.

Consider Outkast with songs like “Rosa Parks” and “Sorry, Ms. Jackson”, or rappers like Bun B or Killer Mike or David Banner, who govern themselves by a militant cool yet Grandma-honoring, mannerly set of standards. This “Slower Living, Southern Man” persona has allowed for a more diverse set of images to emerge from within their music. From Project Pat to Cee Lo Green to Big K.R.I.T. to current king of the strip clubs Juicy J, and everywhere in between…Winning.

4. A Willingness to Sleep Around

The East Coast, West Coast, and Midwest patented the art of the posse – like N.W.A. (Cali), Boot Camp Clique (East Coast), Bone Thugs N Harmony (Midwest), Wu-Tang Clan (New York), and a zillion more. Cliques and crews ran rampant in ’80s and ’90s rap, especially in those parts of the country – possibly a reflection of the gang culture that permeated their streets.

But, it can be argued that the South was the first to fully embrace the Cross-continental Collaboration Movement that still runs rap today. Is it the way Southerners kindly open their doors and dinner tables to strangers? Nope – it’s probably a result of continuous winning, causing other regions to have to get on board. Once Cash Money and others started looking for talent outside their borders, they ended up creating nearly unstoppable forces – a la Young Money featuring Nicki Minaj (New York), Lil Wayne (New Orleans), Drake (Canada), Tyga (California), etc. etc. Winning.

5. Heck, It’s Where Nearly All Black Americans & Black Music Originated

big-krit-31

Big K.R.I.T.

At the end of the day, props must be paid to the South as the origin place of nearly all Black folks in America. In the bayous of Louisiana and juke joints of Alabama, Black Music was born, drawing from our slave history (the Blues), our African ancestry (Jazz and Gospel), and our super-creativity (Rock and Rap).

It only seems right then that the true rap innovators over the past 10 to 15 years have come from below the Mason-Dixon Line (look that up, kiddies). The range of production styles, sampling, and borrowed influences from other musical genres is endless. Look to a newer generation of Southern rappers and producers for signs of continued musical greatness – artists like Mississippi’s Big K.R.I.T. truly represent the best of what happens when you blend the Old South with the New. Winning.

Agree or disagree? Rep for your coast in the comment section!

  • this is just wrong

    • Chris

      How?

  • JCDaGod

    You can make a case that the South Destroyed rap just as much as they keep winning. With all the gimmicks and buffonery the south has put out over the years, it has put down
    HipHop as a whole. Their is not a standard in rap anymore, it use to be about lyrics, music, complete albums. Their use to be respect amongst those particular attributes, but now its just a lot of posing (or fronting) with uber gangsta appeal, weird obsession with women-fashion choices by men rappers, and every rapper (no matter what region) sounding alike. I agree the south is winning, but at what cost?

    • bham-Jeff co.

      ^^^^^ – North coon …. nuff said

    • Dave Williams

      at the cost of ignorance. lol (whack ass music i hate it )

      • Corey Sutton

        Don’t be a hater. Just accept it for what it is because trust me 98% of music fans disagree with you.

      • E McArthur

        Kendrick Lamar came out hard this year…though I am not feeling him…I feel he is a step into the right direction and will lead to amazing things to come music wise…

      • Amanda

        Didn’t y’all say the same thing about Drake a few yrs. ago when he 1st came out? lol

      • E McArthur

        Drake is from my country, Canada, and I am proud of him….Drake was lyrical compared to the other guys out there when he came out…now Kendrick stepped the bar up a bit higher…so I am right….the end…

      • Bumpy Johnson

        where did you ran this survey ?

    • SursumAd Summum

      THE PEOPLE SAY THAT THE SOUTH IS STRONG, SORRY.

    • Southcidal

      Lyricism will always prevail, thing is though, there aren’t many lyrists from any coast that are making groundbreaking shiit. Stop complaining and make some lyrical shiit that everybody can jam to,.

      • Amanda

        Exactly.

    • thuglifefukdapolice

      east coast shyt suck and west coast i think all coast fuked the game up when they stop putting messages in their music and its the truth the south aint the only 1 putting out bull look at beanie sigel jadakiss d lock cassidy they can put words together well called punclines but all they do is talk about come thru shoot the block up music lil boosie got the best music out his shyt is the realist its about the streets how he grew up about religion and what he go threw in his life from the good the bad and ugly and he got party songs lil boosie will tell chill out its too late to be the dope man or songs like project baby where he reflect on life growing up in the projects

    • Amanda

      There’s wackness in ALL regions. Gimmicks & buffoonery has always prevailed in rap in every region so, please don’t act like it just started down here.

  • bham-Jeff co.

    1 word – haters
    North/east coast – Hate
    South/ Mid west – Congratulate
    I been on both sides so I seen it first hand

    • They hate in the South too. Come on now.

  • Dave Williams

    in my opinion record companies is the reason why there winning. who really has lyrical content besides Scarface, outkast , ugk ? like i told one young dude in his 20,s take away those beats you wouldn’t even remember a word they say. all that southern rap sounds ignorant and whack !!! all it does is make the ladies shake there ass. where is the lyrics? and dont talk that lil wayne cat that aint hip hop ( death to skinny jean swagg rap )

    • Chris

      You can’t just single out the South as being the only region guilty of ignorant rap music. I can go down the list of any region and refute that.

    • thuglifefukdapolice

      lil boosie/camoflauge/soulja slim/cmurder/big krit/mac/fiend/mia x/mystikal/ti/luda/8 ball&mjg/lil webbie as retarded as that boy is he can rap/trick daddy/killer mike/goodie mob/chamilionare/lil keke/hot boys/old lil wayne/bg/turk/juvenile man shut the f up i dont know what u call a lyricist but if u wanna hear some real shyt u can listen to any of those dudes except lil webbie on certain songs but i rather listen to these guys than anybody on the east coast except nas and dmx so dont speak on the south unless you know about our rappers

    • jondoe

      U niggas stuck in the past. UGK raps about the same shit EVERY southern rapper raps about they got strip club songs & all that shit but I guess because they was out in the early 90’s when NY/LA was running shit they have more content? Smh, comments like these shows me that yall not mad at the music, yall mad that your time has passed!

  • Chris

    Good write up.

  • Chris

    I can do nothing but bask in the trillness of this article. Feelings will be caught by some.

  • speedy37

    All south rappers sucks.

    • thuglifefukdapolice

      u sound retarded

  • dolladae

    It’s funny that they mentioned gentalmanliness when songs like bands will make her dance and big booty hoes come from the south. Southern music does nothing but degrade women. When has a southern rapper made a song like ded prez’s mind sex or black star’s brown skinned lady??? Don’t worry, ill wait. As far as the east coast, niggas wasn’t trynna collaborate with wack ass rappers. That’s what’s wron with with southern music. These niggas will do songs with anyone!!!!! Smh…..

    • Guest

      Goodie Mob homie ” beautiful black skin” do your homework on southern music before you say it mainly degrades women.

      • There are countless songs from other regions that honor women.

    • Huey Mansa Musa Abeyi

      Do you know where Dead Prez is from?

    • jondoe

      Like TI say “As long as its bitches & hoes in the world then I got the right to use those terms”, those songs u stated are Specifically for strippers who, lets face it, are hoes with mostly big butts lol. Just like Jay-Z said on reasonable doubt (22 two’s) “If you a hoe I’ma call you a hoe”

    • Amanda

      Ugh…last I checked every male rapper from EVERY region has degrades women for the last 20-25 yrs. That has ALWAYS been the biggest problem w/ all rap music – period so, what’s your point?

  • Kwan

    Perspectives like this is why Hip Hop as a whole keeps losing. Whenever we have uneducated, Hip Hop pretenders posing as writers this is bound to occur.

    Reason #1. There have been so many Hip Hop movements with names birthed in NY and California it would take days to begin naming them. But this writer would have us believe this is some new and innovative shit by the south.

    Reason #2 Interesting how the south needs to span several states while NY and California were able to be 30X’s more culturally diverse within a few boroughs and cities.

    Reason # 3 We will just pretend that LL Cool J, Slick Rick, Q-tip, Pac didn’t exist. 2 Chainz? Word?

    Reason #4 We will just pretend that ICE-T (west coast) and Africa Islam (east coast) didn’t work on Ice’s debut album. We also forget that Wu-Tang has worked with people from countries the writer can’t even spell correctly. We also pretend that Boot Camp didn’t work with Pac, Nas and Dre, Jayz and UGK and so and so forth.

    Reason #5 I will concede that Jazz and Blues are southern inventions. But HIP HOP AINT. Which, makes this last point irrelevant in regards to a win. What’s more absurd is to label todays southern RAP MUSIC innovative. Goodie was innovative, Kast was innovative, Face was innovative anything else is pretty much mediocre to trash.

    The south is winning because, the record labels want them too. The south is winning because, they had time to sit back while NY and California did all the heavy lifting. Not just in Hip Hop Music but Hip Hop as a whole. B-Boying, Bombing, DJing, MCing, and even beat boxing. Add on clothing lines, record labels etc etc. It sucks when you leave an inheritance and then your children start acting like they actually did the work to deserve their share.

    • Man, you nailed it.

    • ZING! my point exactly….

    • SursumAd Summum

      LOL. N.Y. MUSIC IS ASS AND THE PEOPLE AGREE; THEREFORE IT DOESN’T SELL. THE SOUTH MAKES MUSIC THAT YOU ACTUALLY WANT TO LISTEN TO AND RIDE TO, WHICH IS THE POINT OF MUSIC…CORRECT??

      • Bumpy Johnson

        so 2chains hasnt even gone gold yet…thats selling now days

    • Chris

      What makes YOUR perspective so great? The writer is just stating facts. The South is winning. The South has been winning for a while now, if you haven’t noticed. If you want to blame anyone for the South’s dominance, blame the fans, blame the marketing agencies, blame the record execs and blame your favorite rapper for rappin’ over those addictive 808 drums. Have you heard Freeway’s new mixtape? SMH. The South has remained consistent. It’s not the South’s fault that the rest of the world finally caught on. Even if the South’s rise to the top never happened, they’d still be putting out the same music they’re putting out now. It seems like you and others like you had no problem with the South when it was just a regional thing. Now that it’s gone international, the butt-hurtness is thick.

    • PliggaNease

      damn…………………ether

    • mrgibson

      WORD

    • Pierre Elliott

      WOWWWWWWWWWWWWWWW. YOU DID NAIL IT.
      AND WHAT IT DID WAS CREATE A DIASPORA BETWEEN SOUTHERN BLACKS AND NORTHERN BLACKS…. AND THAT IS ON BOTH COASTS….

      THE SOUTH AS WE KNOW IT KNOW.. *DID NOT* CREATE ANYTHING
      THE SOUTH BEFORE_–outkast,goodie mjg 8ball. field mob.ghetto boys.
      gucci crew.MC Shy D. Anquette. LUKE. Raheem, Devin the dude,,,,]]
      and the list goes on and on……The south needs to wake up or they are going to be truly forgotten…

    • Hendrix2020

      You sound upset. First, the last point wasn’t irrelevant because he clearly stated that black music originated in the south. Meaning without James Brown and others then there would be no hip hop. Everybody knows where it was started bruh, but when it became mainstream, who supported it most? Without the support of the southern sates then all of those artists you named wouldn’t have sold millions of records. We have the most states! We supported all coast even when our artists like…Geto Boys, UGK, 2Live Crew, 8ball & MJG were being disrespected by NY and others. Those are the artist who paved the way for today’s south. While the east and west were beefing, we came thru and took over. Outkast told yall “The South Got Something To Say’….bet you didn’t think we would talk this long huh? We are on now and we are supporting our own. Instead of talkin shit and complaining.. go support your artist! Papoose, Saigon, Murda Mook, Loaded Lux….ect. Tell them niggas to make hot music. Buy their cd’s and go to their shows. Jay Z, Nas & Busta still holdin it down cause them youngins aint doing it. Stop waiting on the new Wu-Tang album to save the eastcoast. We never dissed yall even though yall talked shit about us for years….we still supported. Now that we are on top you’re mad. SMH! Go and listen to # 11 on UGK “Underground Kings” cd. R.I.P Pimp C

      • Carlos

        we never disrespected any of those artist, shit we love geto boys, ugk 8ball, im from the east by the way

    • Jehiel

      There was a considerable amount of “selective” data mining done by the author, so I agree with your points. I, however can’t say if the South, or any other region for that matter, is “winning”… Seems a bit subjective, and considering the balanced success of artists from all regions, inconsistent with reality.

    • Purp Reynolds

      chuuuch

    • jondoe

      Reason #2, all NY music sounded the same when they were hot.. raekwon, nas, jay & mobb deep, all them niggas beats sounded the same in the 90’s. Only NY nigga who had unique sounding beats was biggie & if it wasn’t for Puff he woulda had shit just like them rest of them too. Just like every west coast beat sounded like some g-funk shit when snoop & dre was hot in the early 90’s

    • truesouthernlivingmoderator

      Everything you said was absolutely true -especially when there is just ny and cali but when it comes to the south they have to connect every state in the south just to go against one city and they bragg on that rep your city not a whole quarter of the united states Atlanta is Atlanta Miami is MIami houston is houston new orleans is new orlean these place are nothing alike

      • trilltalk1

        Do you really believe that shot? Atlanta by it self has more successful artist then Cali and NY put together in the last 10 years. You throw in the rest of the south it is over kill. The South is it we set the trends and the rest of talk follow. Truth make a Biggs break his keyboard lol!

    • well, alrite. I’ll add that a lot of Southern rappers come to the Bay Area to learn the independent hustle, game, etc. They’ve always been a cousin to us b/c we had no record labels like L.A. or N.Y. so our relation to them is close, but ya’ll got to start crediting the sources. (Master P got indie hustle in the Bay, etc)

  • *sigh* hip hop is fucked up AS A CULTURE, and thats what Im gonna base my point of view on…get mad I could give a fk less…
    all Im gonna say is this, feel proud, beat your chest, keep repeating ‘winning’ to yourself over & over… but ask yourself your winning at whose expense? your winning at what price? Who is winning exactly? Seems as hip hop is only bringing BLACK AMERICA down! Hip hop is OUR creation and WE DONT OWN IT! We can play the “blame game” all the way back to your run dmc’s your fat boys, puff daddy’s etc etc These are some of the 1st COMMERCIALLY successful hip hop artist! And they made mistakes! just like hindsight is 20/20! Where the OGs fucked up is lack of business knowledge and snake contracts to be able to take hip hop further. but like biuggie said who woulda that hip hop would make it this far? Where the puffys, jay z’s etc etc fucked up is lack of reaching back and guide the culture…and we could go on and on…lets be honest….back then…they all were young and the times were waaaay different! Furthermore blaming isnt a solution! Yall whipped up a list on some defensive shit with FACTS…meaning your just bragging to brag! which is cool, yes the south and is the origin of OUR music, but if your gonna say all that, well…in the spirit of hip hop…expand on the CULTURAL KNOWLEDGE aspect of the elements… briefly enlighten us on the transatlantic slave trade and how it affected the south…speak on how the black man ORIGINATED R&B, SOUL, FUNK, JAZZ , ROCK N ROLL, the foundation of “all hip hop”…speak on how blacks migrated NORTH after slavery…briefly…you can do that shit, you do everything else under the guise of all hip hop!
    Dont tear hip hop down so the south can seem more than what it actually is is my point! BUILD! your name is ALL HIP HOP DOT COM right? well lets talk about it so we can ALL celebrate what the south has accomplished…
    When niggas talk about the bronx in 76, I wasnt there, Im from NY, but wasnt there, wasnt even born yet, but they also dont shove it in your face on some ‘ na na na boo boo” bullshit…who does that? niggas was poor and wasnt making big dough anyway so what was there to even celebrate? Its was ingenuity creativity frustration and poverty that fueled hip hop back then! Teach them! be honest! dont make it SEEM like these top 5 list and GOAT list existed back then because they didnt! Kinda makes you wonder just how do niggas from the south or where ever FEEL when they hear about the origins of the culture…cause cats from the south sound so bitter…why i dont know…but if your ‘winning’…keep winning…we see you lol… still dont change who or what you are or the position your in…
    Also Keep in mind WE DONT OWN SHIT! lemme repeat that for YOU, yeah you with the word hater on the tip of your tongue! WE…THE CULTURE OF HIP HOP AS A WHOLE NOT 1 COAST, NOT 1 RECORD LABEL, not a handful of people, HIP HOP AS ONE, WE DONT OWN SHIT! We dont own no stations, no record lables, we dont even dictate OUR OWN CULTURE! We used too! RECORD COMPANIES,TMZ, TIME MAGAZINE, BLOGS, POP CULTURE ETC ETC DICTATE HIP HOP NOW! THAT is not ‘winning’!
    record companies are REACTIVE NOT PROACTIVE, meaning they react to trends, They do not Create them. They CANT! They NEVER COULD!
    If joe blow has a song in the strip club, and the strip club audience likes the song enough to make some local noise, record labels WILL take notice…why? BECAUSE THERE IS AN AUDIENCE ALREADY! Who cares if its a strip club 50% OF THE WORK IS DONE! Strip club makes it easier because who doesnt like party music and phat ass…right? its a win/win…even if the song is wack and the dude looks crazy… All the lables need to do is set up a little p&d deal, fund this luke warm song and turn it into a hot top 40 single and THEY win…not you the artist! now your under contract, now you owe, now you dont own none of your songs, your song is worth less than a dollar, now you giving up points, now you doing redbull and sprite sponsored “tours”, sometimes doing events you dont want to do but you are OBLIGATED to do, and ultimately your at odds with an entire generation of hip hoppers that have purposely been shoved into a rocking chair at 30+ yrs old and DEMAND to be heard…you call it haters I call it ‘consumer complaints’…. tomatoe/tomato…this is the space “the south” occupys in culture…at the forefront of the culture but at odds with your own kind…. its a space that has NEVER existed before in hip hop AS A CULTURE…
    we need to be smarter than this is my point…you can use that tired dance music argument or claim its for the kids or claim there was always ignorance…maybe so…but AT LEAST..we had social awareness back then! And it was OK! There was a time when most albums had a house track on it! “Hatin on the south” is an excuse!
    If hip hop is the catalyst for all that is considered cool in america, even the ‘baggy jeans yo yo yo son hip hop’ or whatever yall call it as is apart of the mix as any young rapper out…it wont die just because your ‘gettin money’! that is a complete contrast of the hater mentality you claim to be so against anyway! I hate to say it but ALL HIP HOP is joined at the hip! I cant think of any other time in history when hip hop has been this divided and undefendable at the same time…cheers to “the south”…now what do we do? =/

    • Pierre Elliott

      WOW MAN……YOU NAILED IT. THE SOUTH IS ACTUALLY MAD….THEY FEEL THAT THEY ARE BETTER IN NY??!! I WAS BORN AND RAISED IN THE MID WEST, BUT HAVE LIVED IN NY FOR OVER 20 YEARS YO… AND WHAT YOU SAID IS 10000% THE TRUTH…

      THE ONLY THE REASON THE SOUTH IS ON TOP IS BECAUSE OF WHITE PEOPLE….CAUSE OF THE HEAVY IGNORANCE FACTOR.

      CAUSE THATS WHAT THEY WANT..

      • Amanda

        So 50 Cent, Ja Rule, Puffy, Eminem etc., etc. were not on top b/c of whites? And, these niggas didn’t make ignorant shit that made their albums go multi-platinum? The reason their albums went multi-platinum was b/c those crackers were buying it. And, now they aren’t and you niggas sound salty. Yes, ALL this shit is ignorant – no matter who it’s from but, you niggas just sound bitter that you’re not getting any attention. lol

      • Pierre Elliott

        UH, I HATE 50. I HATE JAY Z I HATE RHIANNA I HATE EVERY COMMERCIAL NY RAP DUDE FOR THE PAST 10 YEARS, SO DONT GIVE ME THAT BULLSHlT. EVERYONE HAS BEEN GARBAGE. WEST COAST, EAST COAST DOWN SOUTH..

        WHY? CAUSE WHITE PEOPLE SELL OUT COON MUSIC IS THE NORM FOR EVERYONE….

        IF IM HATING, ITS FOR THE RIGHT REASONS.

    • Bumpy Johnson

      brake your points down man …nigga done came from work, tired as shit id read all of it but just seperate the paragraphs or something son…but im sure its good points i browsed through it. you got something going on here kid.

  • The South is winning because as a whole, they made the “hustle” more respected than the art form. The pimp culture of the South turned Hip Hop into another hoe on the stroll. Therefore quantity over quality became the business model. Corporate America loved it.

    • mrgibson

      LOL…..true indeed, true indeed.

    • I’m reppin’ #TeamFlorida, and people say I got good luck. I say “Naw Shawty, I like to hustle, I don’t like to to struggle.” I have no hate for any REGION, just pride in my own. There’s gonna be no animosity, straight positivity. But you’re gonna have snakes EVERYWHERE, regardless where you from.

      • ß۞Ь¥ ҊɸЊŁѮ§Ե

        uh no. dere gonna b hella animosity. it aint gonna neva end til da muzik git back ta bein about bein dope again, not sum stupid money makin racket ware talent iz irrelevant.

  • Aaron Davis

    Good article,me being from the midwest, this article educated me on some Southern Hip-hop history. I guess hip-hop(& music in general) have to take the good & wat other ppl believe as trash from all regions. The same South that birthplaced some great rappers like Ludacris,T.I., J.Cole, Big Krit, Outkast & Lil Wayne(pre TC4) also gave births to Rick Ross, 2chainz,Waka, Soulja Boy, Lil B, Gucci Mane,D4L & others who I believe are terrible MC’s…But u gotta take the good & bad in hip-hop so I cnt be mad at rappers who’ve been successful despite their lyricism.

    • Jamie Johnson

      Being from Texas, I can say the south has always respected every coast when it came to music. You read a interview by UGK/Scarface and you’ll see alot of their influence came from east coast rappers..In the 90’s there was a lot of love between the south and west coast..C-Bo, Spice1, E-40 always jumped on a track with some of the southern acts (UGK/Master P/Scarface). Ask southern people who their favorite rappers are 9 times outta 10 their list will have alot of rappers from the east (Jay/Biggie/Nas), west(Ice Cube/Pac/N.W.A.) and for the south (Scarface/OutKast/UGK/Eightball and MJG)..I think the south is winning, because like someone already said we are diverse…Are we the most lyrical?! No, east coast got that on lock. But the south gives you a variety of flavor…When you want something to ride to and bang we got that…Songs for the ladies, we got that..Anthems, etc…Not saying no other coast does, but since this article is about the south winning I’m just mentioning that. Now, do we have a lot of wack rappers?! HELL YES!!! And I think that’s what the east coast really hates, because the wackest rappers are getting the most exposure and are influencing some of the other east coast acts to do the same like French Montana…And like another person said, blame the radio and record labels. They are the ones providing you with the artists you hate to hear on the radio 24/7….Let’s be honest…Rappers like wacka, guuci,juicy j, etc have some hits under their belt, anthems,etc, but check the record sales. Are they going platinum?! They singles may go gold or platinum, but what about the album?! I love my southern music, but there is a time when you want to hear true lyrics and storytelling..Lables need to promote more rappers like Big K.R.I.T., Kendrick Lamar,and any other new rapper who’s trying to keep true hiphop going…Until then the south is winning right now, but we don’t mind sharing the spotlight…instead of focusing all our energy on the rappers we don’t like, let’s pump up the ones that need to be heard that’s really talking about something. South/Midwest/East/West unite!

  • Also, southern artists rebranded Hip Hop culture with words like “hater” and “swag”. All you needed to do is be flamboyant and cocky (swag) and call any music/culture critic a “hater” if they don’t agree. I love a host of southern emcees but most of them don’t get no major spins. The ones that do are coonin’. Sorry but that’s what it is.

    • thuglifefukdapolice

      hater came from playa hater which came from oaklAND CA E 40 AND THEM BEEN SAYING WORDS BACK IN THE DAY THAT PPL IN NYC JUST NOW STARTED SAYING AND THE SOUTH

  • speedy37

    Jamaicans created rapp in the bronx.nyc.

    • thuglifefukdapolice

      no they didnt the 1st rapper was james brown and mohammed ali chump

  • Alf Capone

    i wouldnt say its south vs everyone else……….its more about dumbed down vs lyrical………..rappers from the south that are lyrical dont do that well……..or havent been as of late……….then u have dumbed down guys from other regions like french montana who are crazy popular right now……..and maybe the south has a huge influence on guys like french montana being so popular (sounds like a southern rapper to me) but thats just a whole other issue

    • tiddy2chainz

      Shut yo dumb ass up fucc boi always niggas like u on the internet talkin tough

      • Bumpy Johnson

        i dont get how he tried to sound tough. you french montana, if you are you suck , i wish them niggas who hit you up in the bronx left you half a vegetable.atleast killed your mouth.

      • tiddy2chainz

        Haaaaaaaan

      • Bumpy Johnson

        looooool..cant lie that was funny.

  • SursumAd Summum

    LOL @ ALL THE SOUTH HATE. THEY ARE WINNING, DEAL W/ IT LAMES. WHINE, CRY, PLAY THE WORLD’S SMALLEST VIOLIN; BUT IT WONT CHANGE A THING. LOL. THEY MAKE BETTER MUSIC AND THE LISTENERS AGREE, LAMES. WHO SAY’S SHITTY ASS N.Y. SETS THE STANDARD FOR RAP, W/ THEIR TERRIBLE HOOKS, WACK BEATS AND LUKE WARM MOVEMENTS. CRY ON! HAHAHA

    • ulostatlife

      Take the caps off genius…

  • SursumAd Summum

    IF NOONE IS BUYING YOUR MUSIC, IT’S BECAUSE IT’S SHITTY!! NO CONSPIRACY THEORIES NEED BE APPLIED. HAHAHA

    • jondoe

      simple but real

  • youngplaya

    You get no play in that Texas Yo Shi$ Don’t Bump In Trunk-Pimp C
    It’s a lifestyle cuz. GA in here!!

  • youngplaya

    Don’t get it twisted. The South Rock with the EastCoast and NY Swagg. I saw Biggie in Augusta GA fool..WAYYY BACK in 93. When DMX and Ruff Ryders was going in the late 90’s early 2000’s The South was ridin to that. Eric B Rakim, Slick Rick, KRS One, dudes that started the Rap Game, The South Rock with that. RunDMC man come on nuff said. Niccas down here will say Hova the best to ever do it. So don’t take it like the south dont rock with the East or NY it ain’t that. When somebody come out of NY that got that sound its going to blow. NY need to just do NY and stop yelling that Hip Hop Dead B.S and So and So Bringing NY back. NY probably fell off because the dudes who got on didn’t bring anybody in the door behind them to help influence the game.

    • PliggaNease

      i think this is why southern folks get so pissed because yall rocked with these dudes when the east was on but now that yall shining its like nobody wanna rock with you. Its like damn we F#$ked with yall when yall was running rap why yall cant rock with the south.

      • Hendrix2020

        Exactly!!!!!

      • Bumpy Johnson

        exactly what….how do you look up to TRASH

      • Pierre Elliott

        HAHAHAHHAHAAAA

      • XBOXnHEINEKENS

        NY Niggas always liked to look down on niggas now that they’re forced to look up their egos can’t take it.

      • Bumpy Johnson

        south looked up to greatness…NY is lookin up to trash

    • Vic Sage

      Hip Hop is Dead. It died with the advent of The Lil Wanyes and Garbage Minajj’ of the world. I’m from NY 44 and grew up with real lyricists and on fire HipHop this sht of today is hot garbage. When bullsht babbling and non sensical lyrics have muhfckers anointed as the second coming of truly great rappers I laugh my ass off. Get the fck outta here with 2 chainz (seriously?”) Kendrick Lamar (in the vein of The God Rakim?”) y’all ni$$as is funny. Real Talk. Brooklyn Lives. Born and Raised. Early….

      • Bumpy Johnson

        word to motha (<—yes i lived in the eastcoast in my teens)

    • Pierre Elliott

      youre right

    • Hendrix2020

      Well said!

  • Southcidal

    The South just makes more listener friendly music. Take a survey of NY ladies and I bet they prefer Southern rappers by a landslide. Nothing wrong with East Coast Music, but it’s more tailored for the underground. West Coast just took a nose dive after Pac got chopped and has taken a while to recover.

    • thuglifefukdapolice

      its wasnt pac it was suge who was putting out they music no suge knight or eazy and this is what u get now pac came from the bay area digital underground i mean e 40 been out since 93 and still relevant wit no east coast play or support does it big independant

    • Patrick Boutin

      Exactly my dude.

  • disqus_SIGmhgwg9h

    Great argumnets and well reasoned out thoughts! ATL/ Southside and her mouth wide!

  • Merk E Waters

    For all of you trying to challenge the writer with revisionaist history and your own opinions, please refer to the title of th article: Key word winning. It did not say that Southern Hip Hop was a better brand or anthying along that vein. It simply gave few reasons as to why the South has dominated musically, rather it be by sales or cultural impact, Scoreboard doesn’t lie. Take the L like a man and demand more from your artisits.

    I love the lyricism of East Coast Hip Hop ( Rakim fan since I was a kid and I consider myself to be a true hip hop fan), but the minute that the likes of 50 Cent becme the center of New York Hip Hop (as brief as his run was) I knew that it was over. Jay-Z has carried the torch for years now and there is absolutely NO ONE on the horizon as his heir apparent. The glory days of Roc a Fella/Murder Inc/Ruf Ryders were the pinnacle, and that music was incredible. Now, X is strung out and everyone whoever bought a Ja Rule CD is in complete denial of what a big fan they were.

    My advice is start calling a spade a spade. Take J out of the equation, and there is no one of relevance out of the East. That is why the South is winning.

    • My Name is The Fight

      This article is click bait and you (and I fell for it). Don’t perpetuate this non-sense with more non-sense.

      • Merk E Waters

        Help me understand how an opinion about the record industry is nonsense. Just enjoying the debate. It’s not that serious, sir.

    • Amanda

      Exactly. I couldn’t have said it any better.

  • John Best

    NY didnt want to share, the South didnt mine sharing hip hop

  • Articles like this just bring out the haters that forgot that at one point, every region was rocking with each other! Everybody is loosing technically because nobody is buying music! Everybody is too busy spending their time on subjects like this designed to keep you in a box instead of supporting the culture and lifestyle which is all regions of Hip Hop/Rap. Every city has a ghetto and somebody is trying to tell their story in their respective styles. That’s what made me love this sh*t as a little kid in the 90’s. Different flavors/stories from every ghetto! Now everybody on some crab in the bucket sh*t brainwashed to think that it isn’t hot if it isn’t from their city! SMH!

  • The South has always had fire! Same for the east and the west! People confuse the fact that the east in particular is tired of that simple sh*t coming mostly from the south. You never heard anyone saying anything about Ghetto Boys, Scarface, T.I., Goodie Mobb, Outkast, The Rest Of The Dungeon Family, Little Brother, Clipse, and many more… New York supports everybody. That’s why as soon as anyone gets a deal or a big buzz the labels send them to NY! Trinidad James got his deal in NY not the south! Just saying! It’s that a lot of these dusty cats that never left their hood before have nothing better to do but to spark east vs west/east vs south bullish*t. I hear more people asking about the artists I just mentioned in NY (especially about Andre 3000) then people from the south other then T.I.. The rest aren’t popping like they used to be because the south ain’t supporting them like they used to. Everybody has something to say but when you look at everybody’s numbers… The only ones that did big numbers from the south were the ones that were spitting bars. All that simple sh*t goes wood! It’s as easy as looking on Google for your self. The numbers don’t lie! When EVERYBODY “Gets Off The BOO BOO” like the homie Pimp C (R.I.P.) said, Hip Hop will get back to being the biggest genre in the music BUSINESS again!

  • ulostatlife

    I salute the south for The Dungeon Family,UGK,The Geto Boys,and even rappers like Killer Mike,Jeezy and early T.I that actually made a conscious effort to put out good music.But then you became obsessed with ignorance and became ringtone rap.Every response will be us hating on someone making money but the truth is “rappers” like Shawty Lo,Waka,2 Chainz,D4L,Bow Wow,Gucci Mane,OJ da Juiceman,No limit,3/4ths of the Cash Money roster,and your newest savior Trinidad James(facepalm) are the reasons that people sh*t all over southern rap…P.S..The south started buzzin when Hov jumped on the Ha remix and Hot 97 started playing No limit on the radio.Cash Money/Ruff Ryders went on tour and we supported that wholeheartedly..Remember your origins.

    • jondoe

      cash money was selling half a million copies in the southeast alone before any NY radios played them. Not to mention Master P was hot before Cash money so why was Master P & No Limit so hot then? Because they didn’t have an NY co-sign. & NY got niggas like jim jones, french montana, webstarr(the nigga that made chicken noodle soup dance), lil mama etc the list goes on NY got bullshit rappers just like The south do, only difference is the south’s bullshit rappers was bigger than NY’s.

    • Amanda

      Why are you even bringing up “ringtone rap”? That shit was just a fad (and rightfully so) and, doesn’t even exist anymore.

  • Reblogged this on pamokonews's Blog.

  • jrq3000

    Everyone knows the East Coast started Hip Hop Blah Blah……. we get that. I’m from Atlanta and I fux wit alot of East Coast. 3 of my favorite albums are Reasonable Doubt, Low End Theory, and definitely Ready to Die. But let’s be clear, the South always been around since Luke, Geto Boys, UGK, Eightball & MJG etc. We were just local down here in the South. The reason we’re winning and have been is that our grind is much stronger. When people were laughin at us and callin us wack, we started our own labels and cut out all the middle men. People started recognizing dat and actually said “what’s all this buzz down South, and who is Suave House and Rap A Lot?” Then when they actually listened to it, it was creative and original, somethin the other coasts started to lack after awhile because they started gettin repetitive. I’ll be the first to say, I don’t like everyone and everything from the South because sometimes they just sayin sh#t over and over, but, for the last 8-9 years, we have had a pitbull hold on this rap thing. Because frankly, in my opinion, and it’s just my opinion only, the greatest rap group eva to me is Outkast and the best rapper to ever do it is Scarface, and Def Jam will always be the greatest label, but Rap A Lot and Suave House influenced alot of these other labels. I’ll take all negative comments now.

    • LUNGS

      I’m from New York, But Scarface is My Favorite Artist of all Time. When was People Calling yall wack? Outkast/ Goodie Mob / The Dungeon Family Has Always got Love.Other Than Outkast getting Booed at the Source awards for Beating Nas. The Love for the south has always been There. New York Radio Never really has Represented the Diversity of New Yorkers & They Taste. Geto Boys, Eightball & Mjg, Ugk & Others just never Made New York Radio Music where The Average Person could be Exposed, But That don’t mean we ain’t rock with Them. When Outta Town Rappers be Talking about New York Hating on them. It ain’t the People. It’s The Radio. They played Outta Town Rappers , But Just not as Much. Which is how Atlanta & Most Southern Cities work too. The Last 8 or 9 Yrs in the South have been Popular, but not as Good as The south was. T.i , Rick Ross & The Rise & Fall of Wayne have Been Good , But We Could of Did without a Bunch of Others. New York Doesn’t get a Pass. We Been Trying to Readjust for at Least 5 yrs & Haven’t Produced a Decent Main stream artist in 8 yrs

      • jrq3000

        You hit dat right on my dude.

  • LUNGS

    The South ain’t Winning, New York Based Record Labels are Winning. These artist don’t eat off Sales & Radio spins like That. Record Companies do. The South was winning in the 90’s, When they was Putting up big Numbers Independent ( Suave , Rap – a-Lot, No Limit) When Universal Gave cash money that Paper. The Game Changed. Chasing singles instead of Artist is what Fucked up Hip Hop and Everybody takes Blame for Chasing the Record Company Loans instead of Being Business Men & Keeping they Integrity.

  • Intelligentblackman

    Wow, a lot people really hate the South? If you hate us so much why is every East Coast rapper from Diddy to Jay-Z trying hard to emulate us ( I mean styles and trends that were born in the South). Its seems to me that you detractors would rather “cut your nose off to spite your face”. When does personal responsibility and faulty “Brand Management” come into play? Instead of signing those corny slave deals and blaming the label when shit goes awry, try taking personal accountability and putting out a better brand of music. Intelligent Black man out.

    • Patrick Boutin

      Man im a native new yorker and i love all GOOD music PERIOD. You dont see any other genre arguing about stupid shit. East , West, South, Mid west niggas get your money. Stop that dumb bullshit. Real recognize real coast 2 coast.

  • justyouraverage

    the south is super diverse were as most of NY is the same u still have the top artists like nas jay z and wu tang for the groups but i cant think of anyone thats completely diffrent than those 2 or the wu or on par with those 2 names were as the south if i want lyrics i got t.i an scarface some drug dealing shit jeezy an rick ross trap shit gucci any group shit like clips outkast and then southern stuff like ludacris big k.r.i.t stripper music 2 chins an juicy j .. i mean lyrics are good but sometimes thats not all i wanna hear and the south may not have lyrics on nas level or the hustle like jay z abut they have everything else down to a fine art

  • justyouraverage

    good music will always sell NY just isnt making what the people call good enough music bottom line

  • PliggaNease

    …………..this article is bullshit only because its just scratching the surface of why the south got it on lock. The main reason why the south is winning is because NO MATTER WHAT THEY SUPPORT THERE OWN. Its like a family, southern rappers can beef with each other but at the same time they wont let nobody from any other region f#$K with them. They have mainstream radio backing them and the OG southern acts let the youngins shine no matter how trash the music maybe.

    Places like the midwest have mad talent but do to the politics of these radio stations they only wanna play whats already established n hot. They will never play local acts as much as ATL do im from the midwest but resided in the “A” and the support radio show local talent here is crazy. Like for example Battle grounds i think that sh!t is great for local acts. I can go on for days but im at work a n!gg@ aint trying to get fired before christmas

  • yahemi!whoafieldz

    Wuts understood dont need to be explained? Hip hop aint just lyrics and beats. Its bout a soundtrack to some of these cats lives. Its about getting da party started and dancing with broads. Its about telling your story from your point of view. Da South tells you a story u can relate to and and understand without a nigga trying to talk over ur head. We aint saying shit dat aint been said but its how we saying it is whats matters rite now. Everybody gotta cuz from da Dirty that they just love when they see em. Same wit da music, Whoadie! Yahemi!

  • Vic Sage

    If that is indeed the case then ignorance is bliss…” Real Tlk. Brooklyn Lives. Born and Raised. Early.

  • iamsowavy

    Everyone that woulda been the next star coming out the east died too soon ( big, big l, pun) the south just got lucky, they never got into the whole beef like NY, and pop culture had not embraced hip hop as much as it does now, they were at the right place at the right time.

  • MiiUziWeighsATon

    The south winning for one reason…..the labels want anything with that southern swag….

  • Jehiel

    It is difficult to make generalizations for any region, specifically one as diverse as the South. The author must have done a fair amount of data mining to come up with these conclusions. I also take some issue with the idea that the South keeps “winning” while everyone else is getting “beat”?!? Seems a bit inconsistent with reality considering the geographically balanced representation within hip-hop today – which is a great thing! No matter the metric (sales, popularity, influence, etc.) I think it is fair to say artists from across the nation are enjoying quite a bit of success… Something we can all celebrate as lovers of the culture.

  • ab

    Who the hell still says #winning in 2013?!? Step your pen game up, mane.

  • Purp Reynolds

    i’m from cali and i do say the south is winning like crazy. No hate here at all, but please do noty forget that all the freshness come from cali alone. one state against many

  • Eli Pinilla

    Good fuckin shit on the krit mention…. I was thinking, b4 I clicked on the page, that krit better be mentioned somewhere in this shit. Krit produces all his beats and he can spit. Not just rap either, but talk about real shit.

  • Rico

    What alot of southern brothers need to understand is we rock with ‘good’ southern emcees. Unfortunately, those have become few and far between now. The industry has saturated the game with alot of mediocre southern rappers. I dont truly believe its fully anti-south, its just a too may rappers coming out of the region are really not that good. Therefore its look at as hate for a whole region. Me personally, I dont care where your from, just make intelligent, creative, good music.

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  • Pimp C should have been mentioned in here.

  • Carlos

    good article, but in a sense it is what is wrong with hip hop. remember when we didnt give a fcuk what coast the rapper was from. This is the type of siht that keeps us separated and at each other throats. when have you heard any other gen of music, i.e. rock talk about that coast and this coast. And to all of you saying, that your coast music was disrespected in the East, you crazy, I grew up listening to mostly southern and west rap. Actually some of my fav rappers are Facemob, Ice T, cube. And to the writer, you outta line talkin about there is less culture in N.Y. N.Y is one of the most cultural places in the world, mad nationalities, what the f do dirt roads and more space have to do with it.

  • Brooklynnextstop

    I am 37y/o..Brooklyn bread and buttered… I remember when Hip-hop
    was not popular; very few radio stations would even play hip-hop.. NY
    created this product and then West coast carried some of the torch and
    it was handed back to NY and the midwest had a little run…. its just
    the south turn to carry the torch… I don’t care about the south
    holding it down right now, they only thing that get me upset is when
    people that have no knowledge of the history of hip-hop talking like
    there expert on this topic..I think they way society is right
    now..people just want to hear music that make you dance,but there’s no
    real content..hip-hop always go through phases like this….and NYC
    hip-hop always been hardcore and underground..which i’m still in love
    with..I still love contents and hard beat.. West coast music had
    content..Like the first time I heard NWA..I was hooked. NYC never hate
    on hip-hop from other region..we just love content in the music,lyricism
    is still a big deal in NY and always going to be.., just a fly beat and
    saying stupid shit not going to cut it here. Ghetto boys was big
    NYC,8ball and MJG,Outcast,and the list goes on.. We just don’t like
    bullshit lyricism. And there still great creative hip-hop and dancing
    that goes on in NYC. People should stop Hating and let the south enjoy
    there moment…that’s what make hip-hop unique. And dudes from the south talking shit like ya the creator of this, just sound stupid and ignorant. Enjoy the ride..because
    the torch will be pass on to another region..On a international level..
    The south still have a long way to go to catch up with NY and West
    coast….remember these two regions put hip-hop on the international map
    and still the face of hip-hop on a global scale especially NYC..its the south turn.carry the torch well please don’t dumb down this beautiful culture.

  • Brooklynnextstop

    I am 37y/o..Brooklyn bread and buttered… I remember when Hip-hop
    was not popular; very few radio stations would even play hip-hop.. NY
    created this product and then West coast carried some of the torch and
    it was handed back to NY and the Midwest had a little run…. its just
    the south turn to carry the torch… I don’t care about the south
    holding it down right now, they only thing that get me upset is when
    people that have no knowledge of the history of hip-hop talking like
    there expert on this topic..I think they way society is right
    now..people just want to hear music that make you dance,but there’s no
    real content..hip-hop always go through phases like this….and NYC
    hip-hop always been hardcore and underground..which I’m still in love
    with..I still love contents and hard beat.. West coast music had
    content..Like the first time I heard NWA..I was hooked. NYC never hate
    on hip-hop from other region..we just love content in the music,lyricism
    is still a big deal in NY and always going to be.., just a fly beat and
    saying stupid shit not going to cut it here. Ghetto boys was big
    NYC,8ball and MJG,Outcast,and the list goes on.. We just don’t like
    bullshit lyricism. And there still great creative hip-hop and dancing
    that goes on in NYC. People should stop Hating and let the south enjoy
    there moment…that’s what make hip-hop unique. And dudes from the south talking shit like ya the creator of this, just sound stupid and ignorant. Enjoy the ride..because
    the torch will be pass on to another region..On a international level..
    The south still have a long way to go to catch up with NY and West
    coast….remember these two regions put hip-hop on the international map
    and still the face of hip-hop on a global scale especially NYC..its the south turn, so carry the torch well; please don’t dumb down this beautiful culture.

  • Amanda

    I like the truthfulness of this article. However, the author forgot to mention that the South is where the majority of all this hiphop slang originated (ex. “bling , bling” – the most notable ex. and, the newest one…”ratchet” ).

  • Apollo Showtime

    “Ratchet” don’t have have shit to do with Chicago, the south started that to with Hurricane Chris and Ay Bay BAy.

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  • EAST COAST

    I KNOW WITH TIME COMES CHANGE BUT WHAT IS HIP HOP COMING TO PLEASE TELL ME …. WE NEED MORE NAS, RAKIM, AZ, CUBE, KRS1, GRAND MASTER FLASH, AND LADY OF RAGE

  • EAST COAST

    I TAKE MY HAT OFF TO THE YOUNG SOUTH FOR CHANGING THE FACE OF HIP HOP AND JUST MADE IT ALL ABOUT FUN..AND MADE LOTS OF MONEY AT THE SAME TIME..

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  • ß۞Ь¥ ҊɸЊŁѮ§Ե

    no, not winnin! losin!!! all deez new fux fum da past 10 years hav been bullshit, except fo a few (lyk killa mike, chamillionaire) who got mo ta say van “bling bling/materialism/drugz/fake gangz”. dey jus ben lucky cuz da otha coasts aint cum up wit nuttin innovative yet. probem iz, wen ya dont got no new shit cumin out dat hot, da bullshit starts ta crop up (hence, da south havin muzikal “dominance”

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