By Chris Richburg
The freedom to dictate his musical direction provided the motivation for famed reggae/dancehall artist Beenie Man to align with New York-based independent record label Brookland Entertainment/Universal Republic.
According to the Kingston, Jamaica native, transitioning from a major label to an independent was a no-brainer, considering his track record with well-known labels.
“Being signed to a major label, you lose creative control,” Beenie Man said, as he cited Brookland president Eric Nicks’ track record as a music industry veteran as a factor in his decision to make the label his new recording home. “My company, MD Entertainment, will provide the music and Brookland will work their magic,” Beenie stated. “It’s as simple as ABC. No politics. Let's make good music and make the fans happy.”
Beenie Man’s joint venture deal with Brookland/Universal marks a new chapter in his near 30-year career in music.
The Grammy winner, whose first major deal came with Virgin Records in 1998, is known for a string of hits that include "Dude,” “Who Am I,” "Girls Dem Sugar," and “King of the Dancehall.”
Among those who have collaborated with Beenie Man are Janet Jackson, Wyclef Jean, and Mya.
To celebrate his 30-year anniversary, Beenie Man will appear at a star-studded concert in Kingston, along with rappers Rick Ross, Hurricane Chris, Heavy D.
As part of Brookland, the dancehall star joins a roster comprised of rap diva Lil’ Kim, West Coast crooner LeMarvin, soul songbird Yolanda Renee, and producer/singer August Rigo.
“Beenie Man’s signing with Brookland is yet another example of major artists choosing independent labels over the majors because of the better treatment they receive at the indie companies,” added Brookland president Eric Nicks. “We look forward to extending Beenie’s incredible music legacy well into the next decade.”
Beenie Man’s first album on Brookland will be his 19th studio release, The Legend Returns.
The project, which features the single, “Gimmi Gimmi,” is slated to hit stores this fall.
Next month, Brookland will release Brookland Entertainment Presents: Independence Declared, a compilation album featuring songs from its artist roster.