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BIGGIE WEEK: Was Biggie Smalls the G.O.A.T.? – Reflections from 9th Wonder & Phonte

Game recognize game. And when your name appears 99.99% of the time on the Hip-Hop Nation’s lists of greatest rappers, you just might be the greatest.

The debate will likely rage on forever as to whom is the “Greatest Of All Time” in rap music, but there is little doubt that The Notorious B.I.G. remains one of the sturdy pillars of the genre and the culture.

At age 24, and with only two studio albums to his credit, Christopher Wallace had a definite “it” factor – that certain something that today might be called “swag” or might have earned him a privileged place among living icons.

Still, in death, his iconic status lives on. And in rap, where there is mutual respect among competing MCs but little affection, even the greats who still uphold the music can agree that BIG left an indelible mark on them as artists and people. For producers and DJs, the relationship to Bed-Stuy’s Boy was different but equally powerful – the way he “rode the beat” ranks high among many of their reflections eternal.

AllHipHop.com spent last evening (March 8) with two North Carolina rap giants – producer extraordinaire, 9th Wonder, and his talented partner and former Little Brother member, singer/rapper Phonte. At the legendary Sigma Sound Stage, after sharing their own endearing stories of industry triumphs and struggles during Red Bull Music Academy’s stop in Philadelphia, the duo reflected on whether or not The Notorious B.I.G. was indeed the G.O.A.T.:

Coolio, Son Locked Up In Las Vegas

(AllHipHop News) Coolio and his family are having a rough day, as the rap star and his son are currently both behind bars in the same Las Vegas jail.

Coolio was arrested in Las Vegas today (March 9), after he was pulled over during a routine traffic stop.

The rap star, who was a passenger in the car, was taken into custody because there were two bench warrants out for his arrest, for traffic violations.

Coolio is being held at Clark County Detention Center, where his son Grtis Ivey is being held on more serious charges.

According to reports, Grtis has been held without bail since November of 2011.

He is accused of conspiring with a Las Vegas prostitute to rob a man of $5000 at gunpoint in his apartment.

Lil Wayne Partners With Mountain Dew; Building Skate Park In New Orleans

(AllHipHop News) Rapper Lil Wayne has partnered with Mountain Dew to build a skate park in his hometown of New Orleans.

The new deal is part of a new partnership between Lil Wayne, Mountain Dew and Blueprint Group.

Blueprint Group is a new artist development and management company that was formed as a result of a merger between Gee Roberson’s Hip Hop Since 1978 and Bryant’s Bryant Management.

Under the new partnership between Blueprint Group, Lil Wayne and Mountain Dew, a new advertising partnership will be launched titled “DEWeezy.”

The rapper’s campaign will feature advertisements, personal appearances and the building of the skate park.

The campaign is being produced by the Glu Agency, which will be charged with executing the campaign.

“We are excited to partner Lil Wayne’s brand with a brand like Mountain Dew, a household name. Representatives from the Glu Agency approached us with the idea over a year ago, which was surprising to us because corporate America is often very conservative and Lil Wayne is a unique artist,” said Cortez Bryant, co-CEO of Blueprint Group. “However by showing interest in Lil Wayne, both Mountain Dew and the Glu Agency showed us they were forward thinking and valued the impact that Lil Wayne’s brand has had and will continue to have on global pop culture.”

Lil Wayne and Blueprint Group will announce more details about the Mountain Dew partnership at this year’s SXSW Music Festival in Austin, Texas.

The news of Lil Wayne’s joint venture with Mountain Dew comes on the heels of the recent release of his clothing company, TrukFit.

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