COOGI Celebrates The Legacy Of BIGGIE With Relaunch At PURE Atlanta


Photo credit: Photos by Nadia

The COOGI brand partnered with PURE Atlanta and One Grand Gallery for Ready 2 Die, a tribute to the legacy of the Notorious B.I.G. and the relaunch of COOGI on Thursday, Oct 22nd. Lizzie PURE owner of PURE Atlanta said the collaboration was perfect for the store because of its longtime affiliation with Hip Hop.

“I’m a Hip Hop enthusiast and PURE has always supported the Hip Hop community. Doing this event with COOGI allowed us to be a part of the brands re-launch and I loved the idea of connecting with the art community,” Lizzie PURE says.

The event consisted of selected pieces of art honoring the late Notorious BIG on display at PURE. Several guests purchased artwork which was managed by One Grand Gallery. Ready 2 Die welcomed an eclectic mix of Atlanta’s art, fashion and Hip Hop community. Guests included Lil Scrappy, C Bone, Love & Hip Hop’s Premadonna, celebrity stylist & art enthusiast Renaldo Nehemiah, super producer Bryan Michael Cox and many more. Guests enjoyed COOGI inspired strawberries and PURE cupcakes from Black Diamond Edibles and were serenaded by a live brand playing various interpretations of trap music.

For more information on PURE Atlanta follow @pureatlanta and @lizziepure. To learn more about the re-launch of COOGI and Ready 2 Die follow @coogibrand. Check out some photos from the event below! Photo credit: Photos by Nadia.

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