Few artists seem to have an enduring longevity of continued success but for Akon he’s an important staple in pop culture and Hip Hop. Having worked with some of the biggest superstars of the 21st century, T-pain, Lady Gaga, and the iconic Micheal Jackson to name a few.
What stands him out is his ability to not get stuck in an era but to continually evolve with the times and his most recent album (released exclusively on the streaming giant TikTok) is a testament to that.
Spring seems to have brought around a slew of new releases and one of the most exciting of those is the debut for the music video of his track Prolly Cut.
Very much with the feeling of a tropical party and showcasing his Enjoy That lifestyle, Prolly Cut is directed by the acclaimed Gabriella Kingsley who is perhaps most well known for her work on the FireBoy DML video for the song “Peru” featuring none other than Ed Sheeran as well as several Uk Grime Artist.
Akon certainly has been busy, having been on tour recently with Konvict Kultures’ First Lady Amirror. The track itself features Amirror, an incredibly talented rapper and the first female rapper to ever be signed to Akon’s Konvict Kulture. Amirror typified the times that the music industry lives in, an artist that has had huge social media success and I can only imagine, that with these cameos, sky is very much the limit with an artist of Amirror’s calibre.
Akon and Konvict Kulture’s media rep, Regina Daniels quoted “Prolly Cut is a dance-infused love note which is as much an ode to past as it is a message to the moment. It is a release of the emotions and a celebration of the diaspora.”
The track is a breath of fresh air, retaining the idiosyncrasies that make Akon unique whilst simultaneously feeling of the moment. It seems that in a year where the music industry stands still, Akon moves forward.