(AllHipHop News) Darryl “DDG” Granberry did not make it onto the 2019 XXL Freshman Class cover, but the YouTuber-turned-rapper just got major mainstream exposure on social media. Supermodel Kendall Jenner appears in a visual featuring DDG’s “Run It Up” single.
Jenner shared Stuart Weitzman’s “SW Boot Camp” ad with her 115 million Instagram followers and her 28 million Twitter followers. As of press time, the Keeping Up with the Kardashians star’s IG clip has amassed more than 4.9 million views in 21 hours.
“Now Playing: #SWDANCE, the first installment of our SW Boot Camp Fall 2019 Campaign. The short film starring @kendalljenner highlights the art of movement and portrays the power and confidence women feel,” tweeted the verified Stuart Weitzman Twitter account.
DDG released “Run It Up” in 2018. The Pontiac, Michigan representative recruited YBN Nahmir, G Herbo, and Blac Youngsta for the track. The song’s official music video has pulled in 6 million views on YouTube.
Before signing to Epic Records as a musician, PontiacMadeDDG made his name on YouTube by uploading pranks, reaction videos, and vlogs to the platform. “The DDG Family” channel currently has over 3 million subscribers and 381 million total views.
Now Playing: #SWDANCE, the first installment of our SW Boot Camp Fall 2019 Campaign.
— Stuart Weitzman (@StuartWeitzman) September 3, 2019