Fabolous has finally made the leap into fashion with his new clothing collection, Ric Yung, a line he said would evoke a classic look with a Hip-Hop twist.
“It’s the hottest s**t in a minute. If anybody likes the classic Polo from back in the days, this is about to be a new Polo for the Hip-Hop World,” Fabolous told AllHipHop.com about Rich Yung.
The rapper said that he opted to go into business for himself after successfully endorsing other products for several years.
“I’ve always been a fashionable person even before becoming a rapper,” he said, “There are a lot of opportunities out there for us and I’ve done a lot of advertising things for Sean Jean, Akademiks, Reebok — you name it. It finally came to a point where I said, ‘You know what? I should do my own line.'”
After his revelation, Fab got together with his managers, another partner and some designers and began the process of creating Ric Yung.
“We just started coming up with hot ideas,” he said.
The Brooklyn native said that Ric Yung is already available in selected boutique stores in New York, but the line is expected to be national by the end of the year.
“We’re trying to match it with my new album, which comes at the end of October,” he said of his untitled Def Jam Records debut. “We’re just having a little bit of cross promoting — two things at one time. One thing can sell the other.”
