R&B star Ciara and her sportsman husband Russell Wilson are expanding their professional partnership by launching their own fashion house.
The couple, who wed in 2016, recently unveiled their first “his and hers” scents, R&C The Fragrance Duo.
Now the stars have announced the launch of The House of LR&C – with the initials standing for “Love, Respect, & Care,” as well as “Love, Russell & Ciara”.
The idea is to bring together Ciara and Russell’s philanthropic work with their creative projects, starting with Human Nation, a new brand of sustainable streetwear, which will be made available to purchase in late December.
Human Nation will benefit the pair’s Why Not You Foundation, a non-profit focused on children’s health, education, and fighting systemic poverty.
Sharing the news on Instagram, Ciara writes, “Welcome to The House of LR&C @DangeRussWilson
“It’s our goal to create Good Brands that embody love, respect & care. We hope our words, and more importantly our actions, inspire you.
#itbeginswithone @thehouseoflrc… Join us! @thehouseoflrc Love, Russell & Ciara.”