On Monday, Abel “The Weeknd” Tesfaye published “Alone Again (Official Live Performance)” to his verified YouTube channel. The video is the first installment of a three-part series via Vevo.
“Alone Again (Official Live Performance)” quickly became one of the Top 10 trending vids on YouTube. The Weeknd and Vevo will release two more special visuals for songs from the singer-songwriter’s chart-topping After Hours album.
“We have a long history with The Weeknd and his team, and it was a privilege to have the opportunity to work again with them on these Official Live Performances,” says JP Evangelista, SVP, Content, Programming & Marketing.
Evangelista continues, “Abel has built an incredible reputation for giving fans boundary-pushing visual content, making him one of the most relevant artists of our time. His creativity and style make him one-of-a-kind, and we know that fans are going to love the way we have collaborated with him on these performances.”
Vevo and The Weeknd first worked together with exclusive “Vevo Presents” performances in 2016. The new trilogy of Official Live Performances from the 3-time Grammy Award winner and the joint venture owned by the three major record companies will run through November 25.
“It’s been such a pleasure working with The Weeknd and his team over the years,” says Ed Walker, VP, Original Content for Vevo. “His vision and creativity as an artist are truly unique and that’s particularly evident in these pieces. We hope fans enjoy watching these performances just as much as we did creating them.”
After Hours debuted at #1 on the Billboard 200 chart with 444,000 first-week units and recording-breaking streaming totals. The Canadian’s fourth studio LP hosts the singles “Heartless,” “Blinding Lights,” and “In Your Eyes.” The Weeknd’s music video for “Blinding Lights” won the 2020 MTV Video Music Awards for Video of the Year and Best R&B. He also just picked up three trophies at the 2020 American Music Awards.