In an effort to increase
the visibility of their brand in the Hip-Hop world, General Motors has inked Slum
Village to appear in nationally televised spots for Chevrolet and the new line
of 2006 Impala and HHR automobiles.
The Detroit homegrown union will include an integrated advertising
campaign with a music video feel, featuring Slum Village’s new single,
The national campaign also features an “Ez Up” Motor
City remix with remixed lyrics.
Slum Village’s deal with GM arrives on the heels of their
new album Slum Village, which is slated to hit stores in late October.
In recent years Hip-Hop has increasingly been incorporated into
marketing campaigns as a way for automakers to reach out to younger buyers.
Typically conservative in their marketing approach, brands such
as GM are now using Hip-Hop acts to give their automobiles more crossover appeal
among different demographic and racial groups.
Last year, Snoop made headlines when he personally called Chrysler
chief Dieter Zetsche to get one of the first available models of the new Chrysler
Eventually, Snoop Dogg was paired with retired Chrysler chairman,
Lee Iacocca in a $75 million dollar ad campaign that targeted a younger group
Slum Village’s landmark deal with GM will include an intensive
media-marketing blitz with radio spots airing in mid-October and national TV
spots running in early November.
Slum Village is in stores October 25, 2005.