Recording artist/record executive Percy “Master P” Miller and the No Limit Soldiers became one of the most dominant forces in Hip Hop during the late 1990s. According to Bobby Shmurda, Massachusetts emcee Joyner Lucas is from the same business-minded lineage as Master P.

Brooklyn’s Bobby Shmurda made an appearance on The Party Starters podcast last week. A clip from that episode of Shmurda putting over Joyner Lucas as a financially successful indie artist made the rounds on social media.

“Why the f### don’t n##### talk about him?” asked Bobby Shmurda about Joyner Lucas. “He can sit in his house and actually make a quarter-million [dollars] a month off his s### that he’s putting out.”

Bobby Shmurda added, “You got n##### like Joyner Lucas, n##### don’t talk about him. I’m always gonna talk about that n####, because he put a light… He’s like a Master P of our generation.”

Both Bobby Shmurda and Joyner Lucas spent time in the major label system before returning to their indie roots. Epic Records signed Shmurda in 2014 as “Hot N####” became a mainstream hit. Lucas released the 508-507-2209 commercial mixtape in 2017 via Atlantic Records.

In addition, Bobby and Joyner joined forces to present the “Shmoney Challenge” earlier this year. The contest offered a $25,000 giveaway to an independent artist who signed up for Joyner’s Tully application.

Joyner Lucas and business partner Dhruv Joshi co-founded Tully in 2015. The platform provides artists with access to music distribution, templated industry contracts, and publishing and licensing support.

That entrepreneurial spirit connected to Lucas is reminiscent of Master P. Many Hip Hop followers celebrate Master P for his career in music as well as his business acumen. The multi-millionaire reportedly controls 100% ownership of No Limit Records’ master recordings because of a then-unprecedented 80/20 distribution deal negotiated with Priority Records.

Rock Steady Alum, Commercial and Battle Rapper, MyVerse debut on the highly prestigious TED Talks’ Countdown stage, along with Samir Ibrahim and Kristen Warren.

The title of the experience was called “How Hip-Hop Can Make Climate Action Cool,” and focused on how “music can amplify social issues and inspire people to care about new (and sometimes unexpected) topics.”

“But can it take something as dire as climate change and make it mainstream?” a description of the talk read.  “With artists MyVerse and Kristen Warren as an inspiring opening act, social entrepreneur Samir Ibrahim suggests hip-hop and its stars can help us move from talking about the problem to rapping about (and acting on) solutions.”

The Latina emcee partnered with her colleagues to make accessible the concept of climate change through a Hip-Hop song, “Mother’s Mind.”

As she rhymed as the personification of Mother Earth, dropping jewels on how everyday people can make a difference, Warren warbled in the background before opening up her fiercely warm mezzo-soprano to give life to the message.

In an exclusive interview with AllHipHop.com, MyVerse spoke about the experience and how it felt to be the first battle rapper to do a TED Talks.

She said, her “experience with TED Talks was truly an eye-opening experience.”

“From learning about underdeveloped communities that are being most affected by climate change to seeing the length that certain companies will go to to make us believe that there is nothing wrong,” she marveled. “I was honored to be a voice for Hip-Hop (alongside my girl Kristen Warren), to show the power it has on social change.”

“In fact, it made me want to better my habits moving forward for our planet’s future.”

Many influencers in the Hip-Hop space have been invited to the exclusive platform to share their inspirational journey.

Bevy Smith, Harlemite, Socialite, Actor, Best-Selling Author of “Bevelations,” Radio Personality, Travel Noir Connoisseur, Cultural Ambassador for the Universal Hip Hop Museum and Lifestyle & Fashion “It” Woman, whose signature phrase “It gets greater, later,” debuted on the stage earlier this year.

Her talk titled, “How to Discover Your Authentic Self —at Any Age” is almost half a million views in only three months.

Gospel rapper Lecrae has done one. Chart-topping rapper Cordae has done one. Kid Cudi… Rapper and Engineer Shelem … and Rap Pioneer Kurtis Blow have all done one, become some of the less than 50 videos incorporating the cultural movement into their 10 to 20 minutes of lesson sharing.

The CEO of AllHipHop.com, Chuck Creekmur also addressed the audience, speaking on “Why Planning is Overrated,” assisting the school to make history.

The event became the first HBCU to host a TED Talks on its campus.

He spoke about moving from Delaware to New York and starting his business. He talked about how much he planned, but his plan took some time to take shape. However, tenacity, never giving up, and hard work helped him realize his dream of being a magazine or media mogul.